For challenger brands in functional nutrition, supplements and skincare.
Find the leaks in repeat purchase, subscription adoption, and customer lifetime value.
The gap between the two curves is the business you are building — or leaving behind.
When founders see their real retention curve for the first time, the room goes quiet. Yours is three minutes away.
See your curve →Here is what that means for your business.
A more sustainable business
Profitable from order two
Most brands do not cover their acquisition cost until month four or later. Moving that to order two raises your ceiling and makes growth hold.Move profitability closer to order two, raise your ceiling, and make growth hold.
A more defensible valuation
LTV:CAC above 3× on margin
The ratio acquirers look at before revenue. Above 3× means the business compounds. Below it means it leaks. Most brands do not know which side they are on.Above 3× means the business compounds. Below it means it leaks. Most brands do not know which side they are on.
A better exit when the time comes
Month three — the retention fork
Where subscribers decide whether your product is a habit or a mistake. The brands that win that window build the curves acquirers actually pay for.Month three is where subscribers decide whether your product is a habit or a mistake.
We move one-time purchases to subscribers. We get subscribers to stay longer.
Every acquisition spend either builds a business or funds a leak. We diagnose where the ratio is broken and install the system that fixes it permanently.
Your agency tracks save rate. We track LTV per subscriber.
Not your total subscriber count. The percentage actively compounding — paying, retaining, increasing their value to the business month on month.
Your agency counts subscribers. We count the ones compounding.
Your subscribers are making a decision about your brand in the first 90 days. Most leave before month four. We install the system that bends that curve.
Your agency optimises flows. We bend the month-three curve.
Choose the one that fits.
You have the product. You have the conviction. The system is the missing piece.
Get the Playbook →Subscribers are coming in. Something is leaking. You need to know exactly where.
Find your constraint →Scale is not the problem. LTV is. The standard playbook is not moving it.
See what your economics are saying →The Free Diagnostic
When founders see their real retention curve for the first time, the room goes quiet.
Yours is three minutes away.
Free · 3 minutes · No pitch call