Lay the foundation / Course + playbook

Build your retention infrastructure before you scale acquisition.

A practical course and toolkit for founders of CPG and wellness brands. Build the post-subscription retention infrastructure that helps more subscribers stay and renew.

Architectural foundation model with connected violet beams

The RULE OF ONE™With Kunle Campbell

Video preview · Recording to be added

10 modules + practical resources · In development

The growth problem

More subscribers in.
Too many subscribers out.

You invest in acquisition. New subscribers arrive. But too many leave before you earn back the cost of winning them.

Unclear product use. A routine that never sticks. A renewal that comes as a surprise.

More of your acquisition budget goes towards replacing the subscribers you lost.

Acquisition
alone

Acquisition +
retention infrastructure

Concept illustration

The system behind the growth

Infrastructure
for scale.

Preparing to scale, or already acquiring 500–3,000 subscribers a month?

You wouldn't send motorway traffic down a single-track road. Your post-subscription journey needs to be ready for the growth you're planning, too.

Build the retention infrastructure that helps more of them stay and renew: connected onboarding, product education, renewals and payment recovery.

The RULE OF ONE™ Founders’ Playbook teaches you to turn those principles into a post-subscription journey and retention SOPs your team, agency or freelancer can put to work.

Illustrative comparison: heavy traffic jams a narrow country lane, while a divided motorway gives a similar volume of cars room to move. — **Country-road infrastructure**Overwhelmed by the volume.
**Motorway infrastructure**Designed to handle the volume.
Same growth ambition. Different infrastructure.
AI-generated concept illustration

Your next stage

Who is this for?

Your stage

0–10,000 subscribers

For founders preparing to acquire subscribers or scaling towards their first 10,000.

Your team

A lean team running retention

You need a clear system to focus the people and resources you already have.

Your implementation

A plan your people can use

Build a post-subscription plan and retention SOPs for your team, agency or freelancer to implement.

What you get

Learn the system.
Build your brand’s plan.

THE RULE OF ONE™Founders’
Playbook.Lay the
foundation.

Kunle Campbell
Conscious Commerce

Instructional videos

Work through 10 modules, from subscription economics to post-subscription journeys and retention.

Editable templates & prompts

Develop your journey maps, customer communications and implementation briefs.

Spreadsheet models

Model unit economics and payback. Read retention curves and prioritise improvements.

Your playbook & retention SOPs

Adapt the guidance to your brand. Define the triggers, actions, owners and checks your people need.

Course and resources in development · Illustrative cover

Build a retention plan for your brand, with the models, briefs and SOPs your team, agency or freelancer can put to work.

Open the toolkit

See what’s inside.

Demonstration subscription economics spreadsheet with inputs, formulas, model outputs and workbook tabs — Spreadsheet modelsEnlarge ↗

Visual SOP sheet with connected workflows for skips, pauses, failed payments and cancellations — Visual SOPs & workflowsEnlarge ↗

Demonstration 90-day subscriber journey sheet with four phases, message timings and connections to behaviour-triggered SOPs — Your Day 0–90 subscriber journeyEnlarge ↗

Recreated examples based on client-work structures. Demonstration content only. Final course resources in development.

Course outline

10 modules · Open a topic for its outcome

01Financial architecture & unit economics

Build a working view of contribution, acquisition cost, paid renewals and payback.

02Retention-led offer structure

Connect price, quantity, cadence and incentives to how customers actually use your product.

03A PDP that sets the right expectations

Create a brief that makes the subscription proposition and product experience clear before purchase.

04Retention-first paid acquisition

Brief acquisition around expectations and subscriber quality, with a plan to measure paid renewals.

05The first 14, 28 and 90 days, and the cliff

Map the journey around delivery, product use and billing cadence, and locate where subscribers leave.

06Adherence & habit building

Plan useful product education, habit prompts and check-ins that lead to a relevant response.

07Renewals, flexibility & payment recovery

Define renewal reminders, skips, pauses, cancellation and failed-payment pathways.

08Briefing your retention team or partner

Build retention SOPs and an implementation brief with clear messages, triggers, ownership and acceptance checks.

09Retention curves & benchmarking

Read paid-renewal cohorts and compare benchmarks with relevant categories and billing cadences.

10Finding leaks & prioritising improvements

Use the evidence to identify the break and choose the next improvement to test.

Your subscription architect

Kunle Campbell.

I created RULE OF ONE™ to connect subscription economics, the offer and the customer journey. This course teaches you to turn those decisions into a practical retention plan.

Lay the foundation

Build the infrastructure
your growth needs.

Instructional videos across 10 modules
Editable templates and prompts
Spreadsheet models for economics and retention
Working playbook and retention SOPs

£2,500

Course + toolkit · £2,500 / $3,200 · Pre-order

Release 7 December 2026 · Course in development

Kunle will send a Podia platform invite and access link by 7 December 2026. Course access lasts 12 months from availability/supply.
The course has a 30-day money-back guarantee starting when course access becomes available, not at pre-order payment. Statutory rights are preserved.
Optional two-session package: £1,999 / $2,600, plus applicable tax. Free rescheduling with at least 24 hours’ notice; contact support for late changes or no-shows, without automatic forfeiture. Unused sessions are refundable at their share of the upgrade price. Provider cancellation gives rebooking or refund for the affected session.
Pre-order terms · Course refunds and session policy · Privacy notice
You, your team or your partner implement the work. Checking secure checkout availability.

Can I start before I have subscribers?

Yes. Start with your product, offer assumptions and a measurement plan. Use actual paid-order evidence as your cohorts develop.

Will you build the journeys for me?

The course teaches you to design the work and brief implementation. You, your internal team, freelancer or agency handles the build. Personal consultancy is separately scoped.

When will I get access?

The course is in development. Planned release: 7 December 2026. Course access lasts 12 months from availability/supply. The 30-day course money-back guarantee starts when access becomes available, not when you pre-order. Statutory rights are preserved.